Privacy policy

Last updated: February 19, 2026

Balmo operates this store and website, including the information, content, features, tools, products and services, in order to provide you, the customer, with a suitable shopping experience (the "Services"). Balmo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, the Privacy Policy prevails with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand what it describes regarding the collection, use and disclosure of your information.

Personal information we collect or process

When we use the term "personal information", we are referring to information that identifies or is reasonably linked to you or another person. Personal information does not include information collected anonymously or that has been anonymized so that it cannot identify you or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account details, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example when you submit a dispute to customer support.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, as well as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement a certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may collect your personal information for the following purposes:

• Providing, personalizing and improving the Services. We use your personal information to provide you with the Services, as well as to perform our contract with you; process your payments; fulfill your orders; remember your preferences and the items you are interested in; send you account-related notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalized shopping experience, for example with product recommendations linked to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activity within the Services.
• Security and fraud prevention. We use your personal information to authenticate your account; provide a secure checkout and shopping experience; detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity; and protect public safety and our services. If you choose to use the Services and register an account, you are responsible for keeping your credentials secure. We recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide you with customer support; respond to you; offer you effective services; and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or in response to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to deliver personalized ads through third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to ask us not to share your information to show you personalized and marketing advertisements based on your online activity with different merchants and websites. You can exercise the right to opt out of such uses here
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services for you, information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, as well as with other merchants and with Shopify itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, nor for the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct the personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or the orders you have placed.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and any rights you may have, including those relating to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. We may need to verify your identity before processing your requests, as permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them, and we may ask you to verify your identity directly with us. We will respond to your request within a reasonable timeframe, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call , or email us at info@mybalmo.com. For the purposes of applicable data protection laws, we are the data controller of your personal information.